Proposal for Music Video

Basic Information:
My video the main focus is on a teenage girl who goes out clubbing one night and has a bit too much to drink and ends up fighting for her life due to being hit by a car after she stepped out into the road without looking.

Technical information:
In the music video, the styles and techniques I will attempt to use are things slow motions, filming from different camera angles. There might be a moment when the music stops and something happens with sound effects involved in the moment.

Fianacial Information:

If this was in a professional matter, when it comes to payments, I would have to pay for the use the camera equipment and the use of actors and dancers that feature in the video. When it comes to the location, I would have to hire the place out and then pay for the use of the space. 

FINAL RADIO ADVERT : scripts

Script 1

Brand:

iPhone

Product name:

iPhone 7

Name of advert:

iPhone 7 advert

Style of advert:

Conversational

Timing:

30 seconds

SFX: *Siri Noise*

FVO 1: have you got the new iPhone?

FVO 2: no i didn't even know it came out yet

FVO 1: yeah i got it yesterday, it comes with all types of new improvements, like a wider screen, bigger camera megapixels

FVO 2: OMG i need to get one asap.

FVO 1: you should it will really suit your needs.

SFX: EE SOUND

Script 2

Brand:

iPhone

Product name:

iPhone 7

Name of advert:

iPhone 7 advert

Style of advert:

formal

Timing:

30 seconds

SFX: *mellow background music*

MVO: Buy the latest iPhone, it comes with all the newest updates like like a wider screen, bigger camera megapixels

Script 1:

Brand:

Festival

Product name:

Glastonbury Festival

Name of advert:

Glastonbury advert

Style of advert:

Conversational

Timing:

30 seconds

SFX: Screaming fans

FVO: OMG I can't wait to get to the glastonbury festival 

MVO: I know it's going to be so amazing, who's playing

FVO: my favourite Nicki Minaj obviously 

FVO: YEAHHHHHHH

MVO: this is my first time coming hearing I'm so excited

FVO: it's the best festival on earth

Script 1

Brand:

iPhone

Product name:

iPhone 7

Name of advert:

iPhone 7 advert

Style of advert:

Conversational

Timing:

30 seconds

SFX: *Siri Noise*

FVO 1: have you got the new iPhone?

FVO 2: no i didn't even know it came out yet

FVO 1: yeah i got it yesterday, it comes with all types of new improvements, like a wider screen, bigger camera megapixels

FVO 2: OMG i need to get one asap.

FVO 1: you should it will really suit your needs.

SFX: EE SOUND

Script 2

Brand:

iPhone

Product name:

iPhone 7

Name of advert:

iPhone 7 advert

Style of advert:

formal

Timing:

30 seconds

SFX: *mellow background music*

MVO: Buy the latest iPhone, it comes with all the newest updates like like a wider screen, bigger camera megapixels

Script 1:

Brand:

Festival

Product name:

Glastonbury Festival

Name of advert:

Glastonbury advert

Style of advert:

Conversational

Timing:

30 seconds

SFX: Screaming fans

FVO: OMG I can't wait to get to the glastonbury festival 

MVO: I know it's going to be so amazing, who's playing

FVO: my favourite Nicki Minaj obviously 

FVO: YEAHHHHHHH

MVO: this is my first time coming hearing I'm so excited

FVO: it's the best festival on earth

Script 2:

SFX: mellow background music

Brand:

Festival

Product name:

Glastonbury Festival

Name of advert:

Glastonbury advert

Style of advert:

Conversational

Timing:

30 seconds

NARRATOR: Glastonbury festival, one of the biggest of the year is coming back for another year. Come down and see some of the world’s biggest artist like Nicki Minaj, Antarctic bears, plan B and many more. Going to a festival may be all fun and exciting but you have to remember to be safe.

Script 2:

SFX: mellow background music

Brand:

Festival

Product name:

Glastonbury Festival

Name of advert:

Glastonbury advert

Style of advert:

Conversational

Timing:

30 seconds

NARRATOR: Glastonbury festival, one of the biggest of the year is coming back for another year. Come down and see some of the world’s biggest artist like Nicki Minaj, Antarctic bears, plan B and many more. Going to a festival may be all fun and exciting but you have to remember to be safe.

FINAL ADVERTISING CAMPAIGN : Treatments

Client:
iPhone 7

Purpose of campaign:
Purpose is to sell the newest version of the Apple iPhone.

USP:
wider screen, download more apps, bigger memory storage.

Placement:
Potential stations that this advert could be advertised on is those such Radio 1, Capital XTRA, Kiss etc., due to those having young listeners who might want the latest iPhone. Also, I will be shown as peak times, such as rush hour because that's when young people will tune in to the radio because they're travelling somewhere.

Production Roles:

Target Audience:
The new iPhone is aimed at both men and woman of all ages.

Elements of budget:
My voice actors would be people that I know so I won't have to pay them for their work that they do for me.

Production Roles  
  ( explain your roles of   director, writer, editor , list any ideas for types of voices  and  voice actors, list who will be giving technical support)

   Elements of budget  
  Look at this website to list elements that would cost money  and explain how you are able to afford this.  e.g your voice actors are media students so do not have to be paid, you are sourcing free sound effects etc. If there are any  actual costs,  list them here. 




Client:

Glastonbury Festival

Purpose of campaign:
Purpose is  to let people when the festival is and who will be performing and to tell them when tickets will be on sale.

USP:

Initial Response to Chosen Song

Genre and Style:

The songs genre and style described as an electropop ballad, featuring "soaring" synthesisers,"militant" drums, and hip hop beats with electronica, R&B, and reggae influences.

Length and pace:
The pace of the song is a medium pace but it varies from slow to medium pace in some parts. 

3.25minutes. 

Meaning:
Lyrically, the song has a melancholic theme, detailing the demoralisation and rationalisation of alcoholism through the typical thought process of a "party girl".

Narrative:
This song is about a party girl and her struggles that she faces after a night out, and how she feels the morning after.

Impressions:
This makes me feel like sad because of the struggles the girl is going through and what she has to do to make everything be blocked out. 

Imagery and semiotics: 

In the song, Sia repeats "help me I'm holding on for dear life, wont look down, wont open my eyes" meaning that the girl has drank so much she can't hold on any more. 

"Chandelier"

Party girls don't get hurt
Can't feel anything, when will I learn?
I push it down, push it down

I'm the one "for a good time call"
Phone's blowin' up, ringin' my doorbell
I feel the love, feel the love

1, 2, 3, 1, 2, 3, drink
1, 2, 3, 1, 2, 3, drink
1, 2, 3, 1, 2, 3, drink

Throw 'em back 'til I lose count

I'm gonna swing from the chandelier, from the chandelier
I'm gonna live like tomorrow doesn't exist
Like it doesn't exist
I'm gonna fly like a bird through the night, feel my tears as they dry
I'm gonna swing from the chandelier, from the chandelier

But I'm holding on for dear life, won't look down, won't open my eyes
Keep my glass full until morning light, 'cause I'm just holding on for tonight
Help me, I'm holding on for dear life, won't look down, won't open my eyes
Keep my glass full until morning light, 'cause I'm just holding on for tonight
On for tonight

Sun is up, I'm a mess
Gotta get out now, gotta run from this
Here comes the shame, here comes the shame

1, 2, 3, 1, 2, 3, drink
1, 2, 3, 1, 2, 3, drink
1, 2, 3, 1, 2, 3, drink

Throw 'em back 'til I lose count

I'm gonna swing from the chandelier, from the chandelier
I'm gonna live like tomorrow doesn't exist
Like it doesn't exist
I'm gonna fly like a bird through the night, feel my tears as they dry
I'm gonna swing from the chandelier, from the chandelier

But I'm holding on for dear life, won't look down, won't open my eyes
Keep my glass full until morning light, 'cause I'm just holding on for tonight
Help me, I'm holding on for dear life, won't look down, won't open my eyes
Keep my glass full until morning light, 'cause I'm just holding on for tonight
On for tonight

On for tonight
'Cause I'm just holding on for tonight
Oh, I'm just holding on for tonight
On for tonight
On for tonight
'Cause I'm just holding on for tonight
'Cause I'm just holding on for tonight
Oh, I'm just holding on for tonight
On for tonight
On for tonight

ASSIGNMENT B : Production Research

1  What factors make up the budget for a  radio advertisement campaign ? 

In professional radio adverting production , one of the key elements is the budget .

The cost of broadcasting the commercial is negotiated by local sales teams and national/ regional agencies. One factor that makes up the budget for advertising is ' Traffic'. This is when the commercial is to be broadcast affects how much it would cost. For example - if you were to broadcast an advert during 'drive time' (effectively the prime time of radio) where the audience figures are higher, it would cost more than if it were to be broadcast during a 'graveyard' slot where there would be a lower audience figure. 

Another factor is the fee for the artist voice over. Fees for Voice over artists vary depending on whether the voice is of a celebrity, the amount of skill and experience and the type of voice over session. Voice over artists in the UK are usually paid by the hour , known as a 'Basic Session Fee'

2   What is a music bed , and what are the three types ?

A music bed is background music that is in the advert. The three types of music bed are:

1. Live music recorded with the speech - this is using a live band or single musician.
2. Library music - this often is copyright free which is to avoid the licence you need to use pop songs.
3. Production music, - this is via CD (again which is often copyright free) or created 'in house' or on software such as Garage band.

3   Why does it cost money to use a pop song in a radio advert ?  What type of license would you need to apply for ?

If you plan on using music produced by somebody else you need to obtain permission as the composition is covered by copyright.

Mechanical: you need permission to reproduce, the royalties need to be paid to the artist, writer and publisher based on numbers sold.

Performance: blanket licence giving permission to broadcast / perform live, royalties paid to artist, writer and publisher when song is played or performed.

Print: royalties paid to writer and publisher based on sales of sheet music.

Synchronisation licence: This allows songs/music to be reproduced in a television program, film, video, radio and commercials as background music. 

4    What are the main differences between producing your radio advert using 

a)     Production facilities available at the radio station itself ?

In the radio station, they will be able to help you and if you pay the two or three hundred they will produce a quality radio commercial. The commercial production rate should include the scripting by a trained copywriter, licensing of music and Equity Voice Overs for broadcast on one radio station. If you wanted other services such as music production celebrity voices or broadcast on multiple stations, your local station should be able to help and quote you a price. Scriptwriting offered by a station is free on the basis that they produce the commercial. If you want to get it produced elsewhere you will probably be charged the same rate as a produced commercial. Many radio station have a dedicated studio for commercial production, or sometimes they are part of a group with centralised facilities. These kind of studios welcome guests to come and see commercials being made. Radio stations get favourable rates from Voice Overs, but if you are involved in the session they will charge an agency rate, and the studio may charge you studio time (because your involvement can slow the whole process down).

b)      An external production house ?

Another alternative is an "Out of House" Production facility With so many small radio stations opening the future of "Out of Station" or "Out of House" Production Companies seems bright. Some radio stations may only have three or four full time staff and cannot afford to employ writers and producers for their smaller local clients. Some radio stations may only have three or four full time staff and cannot afford to employ writers and producers for their smaller local clients. This is where Production Houses can offer a service. However the quality can vary from the very good to the downright dreadful.

ASSIGNMENT TASK B2 : Style conventions and techniques worksheet

A - Briefly define the following conventions of music video in your words and the effect they may have on the audience.

Lyric interpretation - This is when the music video matches what the artist is saying and in goes in time to what they are singing about.

Extending or consolidating song’s meaning - Extending is when the song itself has a different meaning to what the lyrics actually read, when a music video doesn't just simply interpret the lyrics, but adds content and meaning to the song and consolidating is add more detail to what is already there.

Focus on performer - This is when most of the video is all focused on the artist or artists including lots of closeups and mid shots

Lighting for mood - This is when the lighting in the video will be used to match the mood of the song, so for example, if the song had a sad meaning, the lighting will be dim and dull but if the meaning was happy, the lighting would be bright.

Pace of cuts - This is when the pace of the video will sync with the change of the beat , this is often most obvious in the chorus.

B - Write down the artist and title and provide a link to an example of a music video which shows the following:

1      special effects such as chroma key(green screen) - Kanye West - Gold Digger.

2      Multi-mage( multiple images on screen at once) - Alicia Keys - Try Sleeping with a Broken Heart.

3      Cutting to a beat - Beyonce - End of Time

4      An artist miming and lipsyncing to a playback track - Beyonce - Love on Top

5      Animation - Kayne West - Heartless

6      Reference to or includes another artist - Katy Perry ft Snoop Dogg - California Gurls

C     Briefly define the following styles of music video in your own words and link to an example of it being applied in an existing music video.

narrative - This is when a song tells a story within it lyrics, an example of this is Macklemore's - Same Love

impressionist - this is when there is more about mood and atmosphere than meaning, often uses lots of cutaways and  imagery an example of this is Lana Del Rey - Blue Jeans

interpretative - This is when the lyrics of the song match with the video, an example of this is Katy Perry - Fireworks

surrealist -  This is when weird imagery is used  that seems unconnected with song an example of this is Aphex Twin - Come to Daddy

pastiche /homage -  an affectionate  or positive copy of or tribute to another  artist's work an example of this is Chris Brown - She Ain't You as he is paying tribute to Michael Jackson

as-live - this is when the video is footage of a concert an example of this is Jay Z - Paris