ASSIGNMENT TASK B2 : Style conventions and techniques worksheet

A - Briefly define the following conventions of music video in your words and the effect they may have on the audience.

Lyric interpretation - This is when the music video matches what the artist is saying and in goes in time to what they are singing about.

Extending or consolidating song’s meaning - Extending is when the song itself has a different meaning to what the lyrics actually read, when a music video doesn't just simply interpret the lyrics, but adds content and meaning to the song and consolidating is add more detail to what is already there.

Focus on performer - This is when most of the video is all focused on the artist or artists including lots of closeups and mid shots

Lighting for mood - This is when the lighting in the video will be used to match the mood of the song, so for example, if the song had a sad meaning, the lighting will be dim and dull but if the meaning was happy, the lighting would be bright.

Pace of cuts - This is when the pace of the video will sync with the change of the beat , this is often most obvious in the chorus.

B - Write down the artist and title and provide a link to an example of a music video which shows the following:

1      special effects such as chroma key(green screen) - Kanye West - Gold Digger.

2      Multi-mage( multiple images on screen at once) - Alicia Keys - Try Sleeping with a Broken Heart.

3      Cutting to a beat - Beyonce - End of Time

4      An artist miming and lipsyncing to a playback track - Beyonce - Love on Top

5      Animation - Kayne West - Heartless

6      Reference to or includes another artist - Katy Perry ft Snoop Dogg - California Gurls

C     Briefly define the following styles of music video in your own words and link to an example of it being applied in an existing music video.

narrative - This is when a song tells a story within it lyrics, an example of this is Macklemore's - Same Love

impressionist - this is when there is more about mood and atmosphere than meaning, often uses lots of cutaways and  imagery an example of this is Lana Del Rey - Blue Jeans

interpretative - This is when the lyrics of the song match with the video, an example of this is Katy Perry - Fireworks

surrealist -  This is when weird imagery is used  that seems unconnected with song an example of this is Aphex Twin - Come to Daddy

pastiche /homage -  an affectionate  or positive copy of or tribute to another  artist's work an example of this is Chris Brown - She Ain't You as he is paying tribute to Michael Jackson

as-live - this is when the video is footage of a concert an example of this is Jay Z - Paris