1. Boots December 2013 ukRAB
Factual Information: The producers of this advert is Boots. the release date of this was December 2013.
Messaging: In advert the woman is explaining what is on special offer for Christmas gifts and how much it is, also she's advertising the advantage card and how you can boost your points.
Style: This advert would be conversational in style because the woman in the advert is talking to the audience, it's informal in style because it's not in the type of a lecture and she's just telling you something's and it's simple because there's some detail but not a lot, also the background music makes it sound simple.
Structure: This advert is a one-off advert because it only gets played at Christmas time. However, during the rest of the year, there are other adverts like this one that are for different products, or seasonal items.
Purpose: The purpose of this advert is to sell products and directly raise awareness for a particular section of the store, the Christmas gifts you can buy. Also, this advert is a seasonal awareness raising as it's raising awareness for Christmas gift.
Use of sound bed: The music in the background of the advert sounds like an upbeat pop song. In this advert there is no sound effects just the pop song. In the beginning of the advert there is no music but then it starts about 3 seconds after she starts talking about what she is advertising. I think that this music was used because it sort of sounds like an christmas song which them makes it suit the what the advert is about. This is an effective sound for the music and it has an impact on the listeners which makes them want to go out and buy what is being advertise
Use of voice-over: In the advert, the use of voice-over is very calm in the tone of her voice. This advert is a single person voice. The way the woman is talking is in a informal tone, and not in a formal lecture type of way. The woman's accent is very posh sounding which doesn't make the audience bored. Also the voice is very clear so that it is easy to understand for everybody even if they don't speak in the same accent. This is a good techniques because it wouldn't be as effective if the voice-over was dry and boring, it's better that it's an upbeat sounding voice
Persuasive techniques: In the advert, the woman is trying to sell Christmas products, so to make it sound more persuasive, she also advertises that by buying a certain product you could get advantage points, which would then equal to an amount of money that you could then use to purchase another product. This is effective because it they didn't use persuasive techniques the company would lose money and the customers would become less interested in the store. This has an effect on the listeners because makes them more interested in what else that the store has to offer.
Level of distribution: This advert is National as it would be broadcast all over the country.
Use of contact details and potential feedback from listeners: to get feedback from customers the store would ask the customers to fill out survey for a chance to win a prize on their website. To get in contact with them, they have a website and all their contact details to get in contact with them.
Regulation A : The UK Code of Broadcast Advertising (BCAP Code) is a series codes that advertisers have to abide by to get their adverts published on the radio. Some of these codes include things like harm and offence; which is a rule to ensure the adverts do not cause harm or serious or widespread offence to the viewers, one about children which is rules that must be followed if directing ads at children or featuring them. Includes rules about unsafe practices and unfair pressure; pester power and sales promotions for children.
Regulation B: If this advert was phrased differently, it could've broken section 3 which is the misleading advertising. For example, because this is an advert advertising products, if it had said that their products are at a higher discount then other stores of the same product and it was found out that they had lied, their advert would be allowed to be on the radio and they could face a fine.
2. Drinkaware December 2013
Factual information: The producers of this advert are the people that run DrinkAware. This advert is is part of the drink awareness campaign and was published in December 2013. They started drink aware in October 2013.
Message: This advert is trying to aware parents that there are some things that their kids are too young to do, in this case it's drinking alcohol. This is a persuasive advert because the example of the son asking to try and use the chainsaw represents things that young children are not ready for.
Style: This advert is a serious advert due to the tone of the woman's voice, also the website that she states in the advert makes it a serious matter. Also this advert is formal, because the way she is speaking is in a proper manner to keep the seriousness of the advert. The woman sounds like she doesn't want to see any more children drinking when they shouldn't be. Also this advert would be conversational in style because the woman in the advert is talking to parents who have children.
Structure: This advert is a part of a series of adverts as the drinking awareness started their adverts in October and went right through to December.
Purpose: This is a informational advert. Drinkaware wanted to speak to parents with their campaign and encourage them to believe that an alcohol free childhood is best. This advert demonstrates the power of sound by using the audio of a chainsaw to demonstrate that there really are some things that children just aren't ready for. This was chosen so it hopefully gets through to the parents of children that have maybe been influenced to drink, or maybe just to ensure them that they need to inform their children that they are too young to drink and wait until the legal age.
Use of sound bed: The use of the chainsaw at the beginning of the advert is an appropriate sound because for some children the sound of chainsaws are not the more pleasant sound. This is a persuasive technique because it parents should know that their children shouldn't be using a chainsaw, so therefore they should know that their children shouldn't be drinking.
Use of voice-over: The of the woman's voice in the advert is a very serious sounding due to the importance of this advert and why it is being presented to parents. Also the use of the child's voice is good because it doesn't sound like the boy is very old, he sounds like he is still a child due to the sound of his voice and the face that it is higher than a teenagers voice would be. If it was a much older boy, I think that the voice would sound deeper.
Level of distribution: This advert is National as it would be broadcast all over the country.
Use of contact details and potential feedback from listeners: to get feedback from customers the store would ask the customers to fill out survey for a chance to win a prize on their website. To get in contact with them, they have a website and all their contact details to get in contact with them.
Regulation B: If this advert was phrased differently, it could've broken section 4 which is the Harm and Offence code. For example, if they talked about someone dying from the use of alcohol, this could've made the listeners feel disturbed and upset. This also could've made them pay a fine because it's an inappropriate use of tactics to no get them to drink.
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